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What is a Data Product?

The term "data product" is gaining significant traction. But what exactly does it mean, especially for companies that are not steeped in data science or analytics? This article aims to demystify the concept of a data product, providing a straightforward explanation suitable for businesses of all kinds, particularly those just beginning to explore the world of data.

Defining a Data Product

At its core, a data product is any product or service that is primarily enabled by or built upon data. Unlike traditional products, which might be physical items or straightforward software applications, data products leverage data to enhance functionality, provide insights, or drive decision-making processes. They are distinct from general data work, which might involve collecting and analysing data but doesn't culminate in a structured, user-facing product. Data products also differ from traditional software products in that their value is directly tied to the data they use and the insights they provide, rather than just their functionality.

Examples of Data Products

Understanding the various types of data products can provide clarity on how they can be utilised in different business contexts. Here are some common examples:


Traditional yet powerful, reports consolidate data into structured formats, often highlighting key metrics and trends. They provide businesses with insights into performance, customer behavior, and other critical areas.


Interactive and user-friendly, dashboards offer a real-time view of data through charts, graphs, and gauges. They allow for quick access to crucial information, enabling timely decision-making.

Automated Monitoring & Alerts

These systems continuously track data and trigger alerts when predefined conditions are met. This is particularly useful for operational efficiency, risk management, and maintaining quality standards.

Statistical Forecasts

Utilising historical data, statistical forecasts predict future trends or outcomes. This can range from sales forecasting to predicting market changes, aiding in strategic planning.

Machine Learning Models

These models learn from existing data to make predictions or categorise information. They can be used for a range of purposes, from customer segmentation to predictive maintenance.

Artificial Intelligence Large Language Models

Like GPT (Generative Pre-trained Transformer), these models use vast amounts of text data to understand, generate, and respond to human language. They have applications in customer service, content creation, and beyond.

Each of these data products serves a unique purpose and can be tailored to meet the specific needs of a business, making them versatile tools in the arsenal of modern companies.

Benefits of Data Products

Data products generally fall into two categories: those that generate revenue and those that save costs, typically by enhancing efficiency.

Revenue-Generating Data Products

For instance, a personalised marketing tool that leverages customer data to target specific demographics, potentially increasing sales and customer engagement.

Cost-Saving Data Products

An example is an energy management system for buildings that uses data to optimise energy use, thereby reducing costs and environmental impact.

These forms of data products not only serve distinct purposes but also provide tangible benefits to businesses, whether by opening new revenue streams or by streamlining existing processes.


Q: Do I need a data scientist to create a data product?

A: Not necessarily. While having a data scientist can be beneficial, there are tools and platforms available that allow businesses with limited data expertise to develop or adopt data products.

Q: Are data products only useful for large corporations?

A: No, businesses of all sizes can leverage data products. For small businesses, even simple data products like a Profitability Report can provide valuable insights.

Q: Are automations data products?

A: Some yes, some no. Traditional software functionally automates manual tasks and therefore is the typical candidate for automation projects. However, some decision making and sharing of information can be considered in scope for data automations. For example, when a certain event happens, it should trigger a notification to another person for review. This could be considered a data product.


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